Target audience: Snack-loving adults who have a hard time at family gatherings

Insight: Family events can be difficult to get through due to certain family members.

Concept: Kettle Chips have the crunch loud enough to make every family gathering tolerable, even enjoyable! Just keep cramming those crunchy, tasty chips into your face hole to avoid all those awkward conversations you'd rather not have.

Roles: AD/CW